Twitter has it and now Facebook is getting it; hashtags seem to be here to stay. Using hashtags is no longer going to be a one off thing, instead more and more social media sites seem to be embracing it. Facebook would soon be incorporating this feature as well wherein prefixing a word with a hashtag allows users to link a page which has other posts and discussions regarding that word. This would enable users to find out what is new and happening over the internet with a single click. Social media marketers are bound to benefit greatly from this change as their product or service promotion through the social media site would become a lot more streamlined and organized.