The Pay Per Click (also called PPC) technology for banner ads is considered to be the most popular way to run an advertising campaign on the net. This method is used to direct traffic to the sites. According to this model, advertisers pay for the traffic and publishers implement ads to their resources. PPC advertising way is deemed a lucrative way to promote the banner ads.
In the age of internet technology advertising on the net is considered to be a serious issue. Web banners or Banner Ads ia one of the main techniques that are most used. According to this method, a company places its banners on the site in order to enlarge the traffic. The advertisements are implemented to the websites where they are going to be demonstrated. Such kind of ads are designed with the help of Photoshop any other similar software in the JPEG, GIF or PNG formats. Banners can be demonstrated with extra visual and audio effects using Java and Flash softwares.