McDonald’s is going to spend about £10 million to conduct its largest campaign of Olympic activation. The network of fast food restaurants has been a presenting partner of the Games and the International Olympic Committee since 1968. It has revealed the main points of its marketing campaign, which will be run before the London 2012 Games start, when they are held and after they are over in September. ‘We All Make the Games’, a social media, television and outdoor activity, will be concentrated on game organizers such as the representatives of McDonald’s supported customer service.

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