Nowadays the marketing situation has been changed. 10 years ago all power was under business’ control as they controlled all information and gave it if it was necessary. Now, we have opposite situation as buyers may have access to the information about various products from different sources and according to the research’s data, the buyers start almost 25 % of all purchases with an Internet search.
So it is time for marketing experts to modify the marketing situation to adapt to buyers awareness. There are 3 useful tips for that: