CPC Strategy blog investigates a question concerning clicks in online advertising industry. At present they have researched over 4 million clicks, which revenue is valued at approximately $8 million. Thanks to this estimation, it was found out the 5 best shopping engines. The process of comparing was based on such metrics as revenue, traffic, conversion rate, average cost-per-click (CPC), return on spend, quality of merchant tools, and merchant response ratings.
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