No doubt, today’s social media is the most effective method of connecting through customers; however it is not the only key to success. Though, the social networking platforms have turned out to be a treasured element in the entire plan of promotion, still there are numerous factors that should be known before any strategy is in cooperated.
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Digital Marketing and its essentials
June 2, 2012 Leave a Comment
Speaking on such wide-ranging topic as marketing, people always try to answer different global questions that refer to the future of digital marketing. They would like to know, where it is headed and who has already become a successful leader in this sphere, what skills and qualification people need to reach out clients, etc.
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Increase Traffic to Your Website
April 30, 2012 Leave a Comment
Many companies seek the help of search engine optimization experts to have the most visible website. However, this can be expensive. There are ways to drive traffic to a company’s website without having to spend much.
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Super Bowl – a barometer for marketing?
March 23, 2012 Leave a Comment
Even though many people may think that Super Bowl ads are more of a show off marketing moment, for many brands these are in fact barometers for the collective buying psyche of American marketers. Every year companies will parade their latest products, new campaigns and larger than life messages during the TV breaks during this sporting event.
A powerful and competitive tool – price versioning
March 9, 2012 Leave a Comment
Price versioning in fact means that you develop a lowest possible cost base price model which will capture the more price sensitive people in your market while at the same time ensuring fine margins. Then the twist is when you want to offer a better featured version of that product at a higher price, mostly designed for customers who are not price sensitive.
A few of the biggest examples of price versioning are Korean and Japanese car manufacturers, who do this on a regular basis. Even today these manufacturers will offer car models that have no radios and air conditioning but with a twist. High end car manufacturers such as BMW, Ferrari and Porsche will also charge much more for their special edition cars that have no radios or ACs.
Coca-Cola will reinvest the productivity savings back into brand building
February 20, 2012 Leave a Comment
The new Coca-Cola’s campaign will feature Thomas Turgoose. This is going to be its first initiative which is mainly part of a broader program dubbed “Productivity and Reinvestment”. The aim of company is to save $400 million every year by 2015, after which the funds will be redirected to a branding building initiative or initiatives as well as mitigate the rising costs the company will face.
