No doubt, today’s social media is the most effective method of connecting through customers; however it is not the only key to success. Though, the social networking platforms have turned out to be a treasured element in the entire plan of promotion, still there are numerous factors that should be known before any strategy is in cooperated.
Even though many people may think that Super Bowl ads are more of a show off marketing moment, for many brands these are in fact barometers for the collective buying psyche of American marketers. Every year companies will parade their latest products, new campaigns and larger than life messages during the TV breaks during this sporting event.
Price versioning in fact means that you develop a lowest possible cost base price model which will capture the more price sensitive people in your market while at the same time ensuring fine margins. Then the twist is when you want to offer a better featured version of that product at a higher price, mostly designed for customers who are not price sensitive.
A few of the biggest examples of price versioning are Korean and Japanese car manufacturers, who do this on a regular basis. Even today these manufacturers will offer car models that have no radios and air conditioning but with a twist. High end car manufacturers such as BMW, Ferrari and Porsche will also charge much more for their special edition cars that have no radios or ACs.
The new Coca-Cola’s campaign will feature Thomas Turgoose. This is going to be its first initiative which is mainly part of a broader program dubbed “Productivity and Reinvestment”. The aim of company is to save $400 million every year by 2015, after which the funds will be redirected to a branding building initiative or initiatives as well as mitigate the rising costs the company will face.