Tablets happen to be much more popular than laptops or smartphones nowadays; besides, nearly 85 percent of U.S. tablet owners have recently stated that they certainly choose these devices while watching TV. These “couch computers” are also called TV’s new best friends according to a recent report and analysis made by a famous marketing research company Forrester. Moreover, the company has stated that more than eighty percent of individuals, who have tablets, fiddle around on this device.
One of the press reviews has shed the light onto the cannibalistic relationship of tablets and PCs, moreover, such popular models of tablets as the iPad, Kindle Fire, and Nook, also tend to be predominating as compared with both laptops and smartphones also while watching TV. The report also states that the majority of consumers believe that their amazing tablets are even smarter than the recently promoted ‘Smart TVs” by Samsung. The research has also shown that tablets are used more often than TVs and especially due to the ability to watch TV online in diverse locations including the kitchen, bathroom, and bed.
An interesting founding is that more than thirty percent of tablet owners will hardly buy a small TV and use their tablets more rarely as consumers tend to use tablets as personal TVs and they have already got used to this device. A similar report and analysis was made by Nielsen in the previous week that determined that more than 30 percent of users total tablet time is usually spent while watching TV.