Marketing is a constituent part of any business. Being a business owner, one should always remember about its great role in producing money. It is not enough to have a store – you should promote your business. In this case only marketing strategy and targeted advertising can help you.
Running ads in the “yellow pages” and other local publications is expensive and inefficient nowadays. It is caused by the situation in our society that has already stepped into the communication age. Internet-ready cellphones expand globally at present and this tendency takes the marketing challenges to a new level.
Many business owners do not have time to focus on new marketing methods and to promote their business in today’s world.
There is mobile text marketing among new marketing methods which targets cell phone users in a very unique way. This marketing is much higher than the well-known e-mail marketing and has 90% of response rate. It is proved by the following factors:
- receiving a text message, users almost never ignore it;
- text message is supposed to be more personal than e-mail, as long as it is mostly used by close friends and family members;
- it is a rather new marketing strategy;
- messages are short and concern one exact subject;
- there is no need for the Internet access in order to get a text message.
For instance, using mobile text marketing you can promote a discount for a product or service running a new campaign. With the help of it you can get your own list of customers and be sure that your next messages would be read by them in future. And don’t forget this marketing gives you targeted clients only.
Another advantage of this marketing method should be mentioned – namely the environment safety. In today’s world, customer would be glad to make something good for environment which suffers from different disasters.
Mobile text marketing has one main disadvantage – it is doesn’t work with the same efficiency in all the business fields. There are some areas where it will be efficient: restaurant, salons and spas, pubs and night clubs, florists, theaters, vacation rentals, events and nightly entertainment, department stores, any service that the consumer does regularly and most of the business that advertises a lot.
At any rate, mobile text marketing will be appreciated by those who do not like to pay for expensive ad materials. Your text message can achieve your potential customer anytime and anywhere. So, this is a right way for a business owner to save money on the advertising expenses and increase his ROI.
