Marketing automation can be really useful. It may be your great benefit but if you use it in a wrong way, you will simply lose lots of customers. So, you need to know how to make it work on you in the right direction.
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Great Benefit of Marketing Automation Use
April 25, 2013 Leave a Comment
CEO Contract Keeps Carter Murray with Young & Rubicam
April 7, 2013 Leave a Comment
It has been almost a month since the new CEO of Draftfcb Carter Murray stepped up; yet, he is not let by his former employer, Young & Rubicam, out of his contractual obligations. The parent company of Y&R – WPP Group – is holding Murray with a six-month notice period in his CEO contract. Notice periods were originally created to give the company losing a top executive time find a replacement for the position. Moreover, the ‘cooling’ six-month period keeps the leaving executive from using client business data in his new post, at possibly a rival business.
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Sponsorship Deal of Aon and Manchester United
April 4, 2013 Leave a Comment
Aon, the well-known firm of human resources and also an insurance broker, revealed the fact that is made a sponsorship deal with non-other than Manchester United. This agreement will last for 8 years, and the firm will give out £157million ($240 million) to become the title sponsor of this football training ground.
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Brothers Cider Gets a Premium ‘Facelift’
March 2, 2013 Leave a Comment
Brothers Cider, a well-known brand of pear cider, available at clubs, music festivals, and stores across the United Kingdom, has now put on some new looks. As it became available internationally, coming to countries like Australia, Singapore, and Turkey, the brand conducted a marketing campaign, promoting Brothers Cider as a premium cider brand. The £5 million U.K.-wide digital and outdoor marketing campaign presents the Brothers Cider with a new ‘premium look’; the move is devoted to the celebration of cider’s fifth year on sale. The reach of the campaign was estimated 20 million across the country.
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Facebook Is Going to Link Advertisements to Shopping Habits
February 28, 2013 1 Comment
Facebook has teamed up with data companies Epsilon, Acxiom and Datalogix in order to target advertisements to people depending on their in-store purchases.
Last week, it was announced by Ad Age that Facebook was beta-testing its new promising product enabling brands to match data collected via various shopper loyalty programs to their Facebook profiles for advertising targeting within the platform. For example, this option would allow Pampers to show their ads to those Facebook users who’ve already bought baby products or other similar stuff.
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Oreo Promotes Itself During Oscars Ceremony
February 26, 2013 Leave a Comment
The best -selling American cookie Oreo is conquering new audience during Oscar’s ceremony this year. The favorite chocolate cookie was incredibly popular during the Super Bowl and the marketers pointed that the company created and provided an acting and profitable marketing campaign. Out of doubt it brought Oreo not only raising profit but an army of new followers and fans of its production as well.
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