UK Analysts beware of the marketing depravation and propose to increase sales to stay a competitive country of Europe.
Sales level of GB has grown in 7 percent during this year which is £197.9m. And 25 percent increase (£184.1m) in 2011 was reported by an online retail store Asos. Analysts predicted more than 103 percent rise during a year that is to £283.7m, though the international marketing has reached 63 percent in a quarter which is to £77m.
The group sales for a quarter have been improved in 34 percent during a year (that is to £124.2) but it soars to 49 percent which is to £481.6 every year. Asos also reports 59 percent of its total international sales.
After UK fashion sales shortening, Neil Saunders (consulting company Conlumino managing director) suggests Asos make their marketing better to stay competitive. Offers of online auctions like eBay and the raising of retailer’s web standards are resulted in UK fashion sales slowdown. Upon this fact, the online retailer has to prove it still has the best marketing in terms of products and clothes collections.
In March Terri Westlake (Asos strategist) was temporally assigned to conduct the global Asos marketing instead of Clare Dobbie who is working at Hobbs. There she leads a brand and digital marketing and is also responsible for advertising as well as creation of content, PR and CRM.
Asos CEO Nick Robertson expresses the opinion that Asos is fulfilling the strategy of international expansion and expects the next fiscal year to be more successful.
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