The London 2012 Olympics are approaching. Kicking off in July, the major sporting event is to get unprecedented coverage through all kinds of media. Not only this year’s Olympics are going to be the most ‘digital’; they will mark a development milestone for a number of companies.
For brands, tied to the event, Olympics have always been more than just a major sporting event. They are the greatest, most powerful, and highly valuable marketing opportunity. However, short term benefits come at a cost, as it would be nearly impossible to repeat the same revenues on the same period next year.
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