Psychology of Sales Helps to Create an Effective Pricing Strategy

Psychology of Sales

Knowing psychology of sales can help any brand make customers buy their products more. It seems that a lot of companies have tried a number of pricing variants in order to attract more customers. A lot marketers suppose that low price is the most important factor for buyers, some consider that it is quality that matters most. However, here are six facts that all firms should consider in their work. Feelings have a huge influence on people’s shopping decisions. Although economists say that people are rational beings, thus they will prefer make purchases at reasonable prices. However, psychologists have a different opinion on this matter, they are aware that people don’t always make rational decisions. It has been found out that people can be governed by their emotions when it comes to the sum they are willing to pay. For instance, sadness can make us pay more, and disgust has an opposite effect. People also feel satisfied when they have managed to make the best deal: to get a good-quality product at the lowest price.
Continue reading

Great Benefit of Marketing Automation Use

Automation

Marketing automation can be really useful. It may be your great benefit but if you use it in a wrong way, you will simply lose lots of customers. So, you need to know how to make it work on you in the right direction.
Continue reading

Mobile Marketing Myths to Steer Clear From

Mobile Marketing Myths

The number of uses we put our mobile phones to these days has increased well beyond the singular communication that it was earlier used for. Everything from leisure, games to research is done through smartphones these days. People even use these to select the product they want to buy or the preferred restaurant to visit thus it is fast becoming a powerful marketing tool. There are a few mobile marketing myths that one should be aware of use this tool effectively.
Continue reading

Mobile Marketing Myths to Steer Clear From

Mobile Marketing Myths

The number of uses we put our mobile phones to these days has increased well beyond the singular communication that it was earlier used for. Everything from leisure, games to research is done through smartphones these days. People even use these to select the product they want to buy or the preferred restaurant to visit thus it is fast becoming a powerful marketing tool. There are a few mobile marketing myths that one should be aware of use this tool effectively.
Continue reading

Benefits of Using Hashtags in Facebook

Hashbook

Twitter has it and now Facebook is getting it; hashtags seem to be here to stay. Using hashtags is no longer going to be a one off thing, instead more and more social media sites seem to be embracing it. Facebook would soon be incorporating this feature as well wherein prefixing a word with a hashtag allows users to link a page which has other posts and discussions regarding that word. This would enable users to find out what is new and happening over the internet with a single click. Social media marketers are bound to benefit greatly from this change as their product or service promotion through the social media site would become a lot more streamlined and organized.
Continue reading

‘Arctic Air’ Second Screen Experience

Arctic Air Second Screen Experience

CBC is going to apply its second screen experience to the final episode of ‘Arctic Air’. Viewers will be able to look through extra content online using their PCs, smartphones and iPads when the show is interrupted by commercial broadcasts.
Continue reading