Knowing psychology of sales can help any brand make customers buy their products more. It seems that a lot of companies have tried a number of pricing variants in order to attract more customers. A lot marketers suppose that low price is the most important factor for buyers, some consider that it is quality that matters most. However, here are six facts that all firms should consider in their work. Feelings have a huge influence on people’s shopping decisions. Although economists say that people are rational beings, thus they will prefer make purchases at reasonable prices. However, psychologists have a different opinion on this matter, they are aware that people don’t always make rational decisions. It has been found out that people can be governed by their emotions when it comes to the sum they are willing to pay. For instance, sadness can make us pay more, and disgust has an opposite effect. People also feel satisfied when they have managed to make the best deal: to get a good-quality product at the lowest price.